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Чък Норис не е човек, с когото можеш да се майтапиш. А статутът на холивудската легенда е добил легендарност покрай множеството вицове, които доказват колко корав човек е той. Ние обаче няма да ви разказваме вицове, защото не искаме Чък Норис да дойде и да ни приключи с два ритника.
Актьорът е с водеща роля в новата реклама на Toyota, която веднага се превърна в тотален хит. Във видеото кръщават джип на Чък Норис и съответно возилото придобива суперсилите му. След това става страшно. Рекламата определено е направена с хумористичен елемент и основната й роля е да забавлява. Част е от кампанията “Let’s Go Places”.
За финал ще завършим с това, което започнахме. След като изгледате видеото, проверете в интернет за вицове за Чък Норис. Ако не знаете поне един, той ще дойде, независимо дали ще е преобразен в джип, и ще ви накаже. Не вярвате ли? Ваш проблем!
Aвтори
“Tough as Chuck”
Client: Toyota Motor North America, U.S.A., Inc.
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Group Creative Director: Marc d’Avignon
Creative Director: Kevin Samuels
ACD Art Director: Andrew Reizuch
ACD Copywriter: Dan Sorgen
Art Director: Mattei Robison
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Executive Producer: Richard Bendetti
Senior Producer: Marina Korzon
Senior Integrated Producer: Holly Otto
Music Supervisor: Kristen Hosack
Director of Project Management: Angela Montoya
Senior Project Manager: Vonia Arslanian
Managing Director: Al Reid
Group Account Director: Andrew Corpman
Group Account Director: Courtney Husk
Account Director: Carla Weaver
Account Supervisor: Chelsey White
Account Executive: Katie Martin
Assistant Account Executive: Priscilla Mon
Chief Strategy Officer: Mark Turner
Managing Director, Connection & Insight Strategy: Don Longfellow
Group Director, Connection & Insight Strategy: Evan Ferrari
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Director, Media Communications: Breanne Carpenter
Group Director, Earned Media & Public Relations: Romina Bongiovanni
Associate Director, Public Relations: Kimberly Harms
Broadcast Traffic: Nadzyah Guillermo
Director, Business Affairs: Linda Daubson
Sr. Business Affairs Manager: Kathi Bolliger
Talent Payment Manager: Priscilla Rocha
Director of Product Information: Matt Hardesty
Group Vice President, Toyota Marketing: Ed Laukes
Vice President, Vehicle Marketing and Communication: Lisa Materazzo
General Manager, Brand/Cross Vehicle Line/TDA/Education: Scott Wracher
National Manager, Brand and Multicultural Marketing: Siani Kiyonaga
Manager, Brand and Multicultural Marketing: Ernesto Del Aguila
Senior Brand Marketing Analyst: Brock Cartlidge
Brand Marketing Analyst: Sam Adams
Production: Biscuit Filmworks
Executive Producer: Holly Vega
Founding Partner / Managing Director: Shawn Lacy
Line Producer: Kathy Rhodes
Director: Andreas Nilsson
Director of Photography: Peter Deming
Editing: RPS
Executive Producer: Rana Martin
Producer: Cristina Matracia
Editor: Olivier Bugge Coutte
Telecine: A52
Color Artist: Paul Yacono
Finish: A52
Visual Effects Supervisor / Lead Compositor: Jesse Monsour
Finishing Producer: Drew Rissman
Executive Producer: Kim Christensen
Special Effects: A52
Original Music by Mophonics
Sound Design: Kim Christensen @Noises Digital
Mix: Rohan @Lime Studios
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