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Сериозно хвърлена ръкавица към KFC. Така в САЩ определиха новата кампания на McDonald’s, които вкараха пържено пиле в ресторантите си. Освен това този им ход бе придружен със серия яки реклами.
Мотото на новите видеа е, че пилешкото на McDonald’s е също толкова добро, колкото рецептата на баба за специален семеен обяд. И така вместо възрастната жена да прекара часове в кухнята, спокойно може да мине през ресторанта, а свободното си време да оползотвори за далеч по-приятни занимания. Какви точно ли? Вижте сами:
Автори
Client/Brand/Product: McDonald’s/Buttermilk Crispy Tenders launch
Campaign: Buttermilk Crispy Tenders. Grandma has a life.
Creative Agency: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weis
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Creative Director/Copywriter: Mark Wegworth
Creative Director/Art Director: Chris Cole
Creative Director/Art Director: Vic Sanchez
Associate Creative Director/Copywriter: Jon Morgan
Art Director: Rachael Bottlinger
Copywriter: Jessi Pelzel
Designer: Kristen Walters
Chief Production Officer: Jon Ellis
Senior Content Producer: Ross Greenblat
Group Business Director: Melanie Behling
Account Director: Sarah Stahurski
Account Supervisor: Taylor Knowles
SVP, Partners & Platforms: Justin Hood
Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Director of Photography: Larry Fong
Editorial: Cutters
Editor: Grant Gustafson
Producer: Heather Richardson
Audio Post: Another Country
Audio Engineer: Pete Erazmus
Executive Producer: Tim Kohn
Finish/EFX: Another Country
Colorist: Luke Morrison
Flame Artists: Randy McEntee
Senior Producer: Erica Hilbert
Alma
V.P, Executive Creative Director: Jorge Murillo
Creative Director: Juan Camilo Valdivieso
Burrell Group
V.P., Group Creative Director: Rebecca Williams
Art Director: Mark Oosthuizen
Copywriter: Dave Linne
IW Group
Group Creative Director: Sisi Zhang
Creative Director: Harry Truong
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