“Реклама на деня: Холивудската звезда Скалата се пусна във впечатляващо видео на Under Armour”

Спортът е усилия и воля. Класика, която за пореден път се потвърждава в новото видео на Under Armour. Aмериканският спортен концерн залага на серия от атлети в различни спортове, за да докаже, че ако има желание, има и начин. Напук на трудностите, умората и пречките.

В ролята на разказвач и главно действащо лице пък е Скалата, който преди години заряза звездната си кариера в кеча и се пусна в киното. Малцина от вас обаче знаят, че мечтата на Дуейн Джонсън, както е истинското му име, е била да стане професионален играч по американски футбол.

Но контузия слага край на кариерата му и въпреки това той не се отказва да продължи да се занимава със спорт. Така че както казахме вече – има ли воля, има и начин. Enjoy!

Автори

Client: Under Armour
Campaign: Will Finds A Way

Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Felix Richter
Group Creative Director: Brandon Pierce
Creative Director: Ray Smiling
Sr. Copywriter: Becca Pottinger
Copywriter: Stephen Shocket
Sr. Art Director: Sam McCluskey
Art Director: Patrick Horton
Associate Design Director: Nate Moore
Sr. Designer: Jaymes Barone
Co-Director of Film Production: Jesse Brihn
Executive Producer, Film: Kyle Wright
Sr. Producer, Film: Carole McCarty
Producer, Film: Nathan Pardee
Associate Producer, Film: Taylor Donaldson
Director of Art Production: Cliff Lewis
Music Supervisor: Mike Ladman
Business Affairs Manager: Daniella Vargas
Co-Head of Strategy: Harry Román-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dominic Poynter
Sr. Communications Strategist: Kathryn Ruocco
Sr. Data Strategist: Janet Kim
Junior Data Strategist: Greg Berard
Group Account Director: Philippa Campbell
Account Director: Kate Tyler Monroe
Account Manager: Megan Haggerty
Associate Account Manager: Abby Vigdor
Senior Project Manager: Carolyn Brafman
Counsel: Sarah Fox
Associate Counsel: Zachary Werner 

Client: Under Armour
CEO & Founder: Kevin Plank
President & Chief Operating Officer: Patrik Frisk
SVP, Global Brand Management: Adrienne Lofton
Chief of Staff to SVP, Brand Management: Elise Conway
Sr. Director, Global Brand Management: Julian Duncan
Sr. Lead, Global Brand Management: Bené Eaton
Campaign Manager, Global Marketing Operations: Eleni Polites
Director, Category Marketing – Men’s Train: Stephen Perkins
Manager, Category Marketing – Men’s Train: Sarah Magnuson
Manager, Category Marketing – Women’s: Cate Goytisolo
VP, Global Brand Creative: Brian Boring
Director, Photography: James Michelfelder
Creative Director: Kristian Espinosa
Art Director: Jason Lehigh
Art Director: Nathaniel Grundhauser
Senior Graphic Designer: Meg Tiffany
Copywriter: Alex Porter
SVP, Digital Marketing, Media: Jim Mollica
Sr. Director, Social Media Strategy: Jack Daley
Sr. Director, Global Media: Kelly McArdle
Director, Integrated Brand Communications: Corey Nocco
SVP, Global Communications: Diane Pelkey
Director, Global Communications: Erin Wendell
VP, Brand Management – Channels & Regions: Attica Jacques
VP, North America Marketing: Courtney Carlson
Senior Marketing Director, Under Armour Europe: Paul Nugent
Marketing Director, Under Armour China: Lydia Zhu

Production Company (Will Finds a Way): Superprime
Directors: The Malloys
DOP: Jody Lee Lipes
Producer: William Green
Managing Director: Michelle Ross, Rebecca Skinner
Head of Production: Roger Zorovich 

Production Company (Athlete Stories): Superprime
Director: Nathalie Canguilhem
DOP: Adrien Bertolle
Producer: John Nguyen
Managing Director: Michelle Ross, Rebecca Skinner
Head of Production: Roger Zorovich

Editorial (Will Finds a Way): Cartel
Editor: Leo Scott
Assistant Editor: Matt Berardi and Josh Lee
Partner/Executive Producer: Lauren Bleiweiss
Producer: Greer Bratschie
Flame + Colour: WAX

Editorial (Athlete Stories): WAX
Editor: Eddie Ringer
Assistant Editor: Drew Balke
Managing Partner: Toni Lipari
Head of Production: Evan Kerwood
Flame + Colour: WAX

Sound
Mix (Will Finds a Way + Athlete Stories): HUMAN
Mix (Athlete Stories): Sonic Union

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