“Реклама на деня: AUDI ни припомня за истинското удоволствие от шофирането с брутално футуристично видео”

Представете си футуристичен свят, в който автомобилите са компютъризирани изцяло и се управляват от изкуствен интелект. Няма катастрофи, няма напрежение, просто се транспортираш от една точка до друга. Звучи ли ви добре? Може би.

Но пък има един огромен проблем. А именно – губи се удоволствието от шофирането! Да усетиш свободата, да наложиш своя стил, да увеличиш музиката и просто да тръгнеш нанякъде. Да усетиш тръпката, че си жив!

Именно върху това е базирана новата супер яка реклама на AUDI, която гарантирано ще се хареса на абсолютно всички автомобилни фенове. Защото шофирането е страст! А не досадно занимание…

Автори

Client Name: Audi Of America
Brand: Audi
Spot Name: Driver

Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Executive Creative Director: Will Mcginness
Creative Director: Justin Moore
Creative Director: Matt Miller
Art Director: Aisha Hakim
Senior Copywriter: Jake Reilly
Director Of Integrated Production: Craig Allen
Producer: Gabby Gardner
Head Of Brand Management: David Corns
Group Brand Director: Cara Watson
Brand Director: Jon Phillips
Brand Supervisor: Justin Wang
Brand Supervisor: Casey Warendorf
Brand Manager: Hope Stadulis
Group Strategy Director: Uli Kurtenbach
Senior Strategist: Mike Riley
Director Of Business Affairs: Quynh-an Phan
Business Affairs Manager: Sametta Gbillia
Business Affairs Manager: Susan Conklin
Senior Traffic Manager: Jermelia Holling
Creative Resource Manager: Jessica Youssefia
Director Of Lumberyard: Raquel Bedard
Mcr Operations Manager: Jeff Saunders

Production Company: Mjz
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcoskson
Line Producer: Michaela Johnson
Director of Photography: Philippe Le Sourd
Production Designer: Jamie Vickers

Editing Company: Final Cut
Editor: Rick Russell
Executive Producer: Suzy Ramirez
Producer: Barbara Healy
Assistant Editor: Dillon Stoneburner

Music Company: Human
Producer: Kamela Anderson
Composers: Ed Dunne And Craig Deleon
Creative Lead: Craig Deleon
Sound Design & Mix: 740 Sound
Mixer: Chris Pinkston
Sound Designers: Chris Pinkston, A Josh Reinhardt, Rob Marshall
Executive Producer: Scott Ganary
Producer: Jeff Martin

Vfx/finishing: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Dan Love
Production Coordinator: Jalisa House, Jasmine Singh
Shoot Supervisors: John Shirley, Ben Smith, Matt Bohnert
Production Creative Director: John Shirley
2-D Lead Artist: Ben Smith
3-D Lead Artist: Matt Bohnert
2-D Artists: Dylan Streiff, Jake Alberts, Katerina Arroyo, Patrick Heinen, Elliott Brennan
3-D Artists: Annie Zhao, Ziming Liu, Jason Jansky, Juan Salazar, Katie Yancey, Samantha Pedregon, Sharlene Lin, Freddy Parra, Elizabeth Hammer, Michael Lori
Matte Painting: Gillian George, Marissa Krupen
Design/Motion Graphics: Greg Park
Additional: Shane Baxley (Concepting)

Telecine: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
Color Assist: Jenny Montgomery

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