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Брандовете обичат да си приписват успехите на своите рекламни лица, а поредното доказателство е американският спортен концерн Nike. Само часове след титлата за Golden State Warriors в НБА вече излезе спот, който е посветен на успеха. В главната роля е баскетболната звезда Kevin Durant, който смълчава критиците. Буквално и преносно.
Просто защото Durant бе избран за най-добър играч, а освен това вдигна титлата над главата си. Постижение, което няма как да бъде оспорено. А видеото наистина си заслужава. Така се прави!
Автори
Client: Nike
Project: Debate This
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Josh Bogdan
Art Director: Pedro Izique
Integrated Production Director: Matt Hunnicutt
Senior Integrated Producer: Jake Grand
Production Assistant: Candice Harbour
Account Team: Shinya Kamata, Simone Jackson, Erik Wade, Chris Willingham
Media/Comms Team: John Furnari, Emily Graham, Anthony Holton, Danny Sheniak
Strategy: Reid Schilperoort, Nathan Goldberg, Andy Lindblade
Business Affairs Manager: Dusty Slowik
W+K Studio: Tim O’Brien, Deb Lee
Creative Management: Emily Norman
Production Company: Anonymous Content
Director: Tim Godsall
Executive Producer: Eric Stern
Line Producer: Brady Vant Hull
Director of Photography: Darko Suvak
Editorial Company: Arcade
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Post Producer
Managing Partner
Executive Producer : Alexa Atkin
Damian Stevens
Crissy DeSimone
VFX, Design & Color: The Mill
Exec Producer
Production Coordinator: Anastasia Von Rahl
Alana Giordano
Lead Artist: John Shirley
Flame Artist: Phil Millberger
Executive Producer, Colour
Colourist
Colour Producer: Thatcher Peterson
Adam Scott
Diane Valera
Producer: Alana Giordano
Music + Sound Design: Barking Owl
Sound Company
Music Sweetening : Houston Fry
Sound Designer: Morgan Johnson
Producer
CD/Partner: Ashley Benton
Kelly Bayett
Mix Company: LIME Studios
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
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