“Реклама на деня: Nike отбелязаха подобаващо старта на сезона в NBA с адско видео и Леброн Джеймс”

Стартът на сезона в NBA е повече от специален момент за всички баскетболни фенове, а от Nike просто няма как да пропуснат, че най-добрите работят с най-доброто. Новият 2-минутен спот Want It All определено защитава високо вдигнатата летва от компанията, че всяка спортна реклама трябва да бъде истински шедьовър. Много екшън, движение и уникално операторско майсторство.

В клипа присъстват и звезди от ранга на Кевин Дюрант и ЛеБрон Джеймс, които определено са гаранция  за успех на всяко едно видео. Завръзката на спота е класическа – как с много тренировки можеш да стигнеш от нищото до върха. Стига да поискаш.

Автори
Client: Nike

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Josh Bodgan
Art Director Pedro Izique
Integrated Production Director Matt Hunnicutt
Integrated Production Director Krystle Mortimore
Senior Integrated Producer Jake Grand
Production Assistant Candice Harbour
Production Assistant Shani Storey
Account Director Chris Willingham
Account Supervisor Erik Wade
Account Executive Tobin Kittoe
Account Executive Chuck Xu
Business Affairs Manager Dusty Slowik
Lead Business Affairs Manager Laura Caldwell
Designer Deb Lee
Creative Manager Emily Norman
Brand Strategy Director Nathan Goldberg
Brand Strategist Reid Schilperoort
Associate Communications Planning Director John Furnari
Media Supervisor Emily Graham
Associate Comms Planner Anthony Holton
Traffic Supervisor Tim Bell
Traffic Manager Maggie Harasyn

Production Company Radical Media and Fenix Studios
Director F. Gary Gray
Executive Producer Donna Portaro
Line Producer Barbara Benson
Director of Photography Roman Vasyanov

Editorial Company Rock Paper Scissors
Managing Director Linda Carlson
Executive Producer Raná Martin
Editor Angus Wall
Assistant Editor Lauren Dellara
Producer Sasha Grubor

VFX Company: The Mill
Executive Producer: Anastasia von Rahl
Producer: Karina Slater
Production Coordinator: Jake Fritz
Shoot Supervisor: John Shirley
Creative Director: Robert Sethi / John Shirley
2D Lead Artist: John Shirley
3D Lead Artist: Chris Bayol
Crowd Lead Artist: Dan Warom
2D Artists: Ben Smith / Chris Knight / Dag Ivarsoy / Daniel Lang / Daniel Thuresson / Greg VanZyl / James Allen / Jeff Langlois / Lisa Ryan / Peter Sidoriak / Remedy Huynh / Sam Evenson / Timothy Crabtree / Tom Van Dop / Chris Hunsberger / Robin McGloin / Sven Dreesbach
3D Artists: Chris Goodrich / Eugene Gauran / Freddy Parra / Juan Salazar / Matt Bohnert / Matthew Fuller / Monique Espinoza / Samantha Pedregon / Sharlene Lin / Shaun Comly / Sophie Pince / Tom Graham / Ziming Liu / Anthony Thomas / Rie Ito
Tracking: Michael Lori / Danny Garcia / Chase Webb / Katie Yancey / Jason
Jansky / Alice Panek / Steven Olson / Michael Archambault
Matte Painting: Gillian George
Design: James Vogel

Music Company Human
Arranger Gareth Williams
Creative Lead Craig DeLeon
Producer Kamela Anderson
Song (if applicable) “Shut ‘Em Up”

Sound Company Lime Studios
LSD Sound Designer Michael Anastasi
Sound Designer Zac Fisher
Audio Assistant Kevin McAlpine
Executive Producer Susie Boyajan

Mix Company Lime Studios
Mixer Zac Fisher
Executive Producer Susie Boyajan

 

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