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Серина Уилямс е от шампионите, които е (почти) невъзможно да бъдат спрени. Тенис звездата има 23 титли от турнири от Големия шлем, превръщайки се в една от най-големите легенди в историята на този спорт.
Само преди година тя едва не умря при раждането на дъщеричката си Алексис Олимпия заради усложнения, а в наши дни отново е в стремителен поход към върха. И ще го постигне, защото вече доказа, че когато иска нещо, тя успява. Достатъчно е да припомним, че Серина спечели Australian Open, докато беше бременна!
В момента Уилямс участва на US Open и определено е най-голямата звезда на елитната надпревара. Паралелно с битките на корта пък тя се пусна в наистина яка реклама на Chase, който е един от най-големите споснори на турнира. Нещо повече – във видеото със заглавие Mama Said Knock You Out Серина участва заедно с дъщеричката си.
Кадрите са наистина специални и затрогващи, като ще донесат удоволствие не само на любителите на тениса. Просто защото е винаги любопитно да се види жена, която вдъхва брутален респект у съперничките си, да демонстрира нежната си същност на майка. Enjoy!
АВТОРИ
Mama Said Knock You Out
Client CHASE
Campaign Mama Said Knock You Out
Title Mama Said Knock You Out
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Founding Partner Duncan Marshall
Group Creative Director Lauren Costa
Creative Director Jake Shaw
Creative Director Ash Tavassoli
Senior Copywriter Nedal Ahmed
Senior Art Director Julia Melograna
Chief Design Officer Jason Severs
Design Director Anna Fine
Designer Andrew Diemer
Designer Kelsey Lynch
Chief Creation Officer Sally-Ann Dale
Head of Film Production Jesse Brihn
Executive Producer, Film Kyle Wright
Music Supervisor Mike Ladman
Head of Business Affairs Jocelyn Howard
Senior Business Affairs Manager Tom Vendittelli
Co-Director of Interactive Production Tasha Cronin
Co-Director of Interactive Production Justin Durazzo
Senior Producer, Interactive Nicole Bazzinotti
Associate Producer, Interactive Emily Blumhardt
Head of Art Production Cliff Lewis
Producer, Print Riely Clough
Chief Strategy Officer Jonny Bauer
Co-Head of Strategy Colm Murphy
Group Strategy Director Dan Ng
Strategy Director Hayley Parker
Strategist Graham Jones
Head of Communications Strategy Dean Challis
Communications Strategy Director Danni Patterson
Senior Communications Strategist Kevin Wilkerson
Deputy Head, Account Management Agnes Fischer
Group Account Director Susan Pratchett
Account Director Pauline Tastenhoye
Account Manager Niamh Walsh
Group Project Manager Rene Ramirez
Legal Sarah Fox
Celeb Talent Relations Lindsey McElroy
Client CHASE
Kristin Lemkau Chief Marketing Officer
Jeff Pilarcik Managing Director, Head of Retail Brand
John Anderson VP, Brand and Advertising
Katherine Schoff Marketing Director, Sports & Entertainment
Production Company Epoch
Director Martin De Thurah
DOP Monika Lenczewska
Executive Producer Melissa Culligan
Line Producer Leah Allina
Edit Company Exile NY
Executive Producer Sasha Hirschfeld
Head of Production Evyn Bruce
Editor Shane Reid
Assistant Editor Cutler Gray
Producer Lauren Pullano & Dale Nicholls
Photography Second Child
Photographer Paul McGeiver
Producer Kim Santella
Retouchers Mike Vorassi, John Clendenen
Graphics Studio Manager Virginia Vargas
Post Production Method
Flame Randie Swanberg – Flame Lead / CD
Colorist Sofie Borup – Colorist
Angela Lupo – Executive Producer
Adrienne Mitchell – Executive Producer
Tsiliana Jolson-Senior Supervising
Producer
Camara Edwards -vfx coordinator
Suzanne Dyer -Flame Artist
David Piombino – 2D Comp Supervisor
Scott Minter- 2D/Nuke Compositor
Chris Hunt – Flame Artist
Ed Lopez – Flame Artist
Glen Bennett – Flame Artist
Music LL COOL J
Song Mama Said Knock You Out
Sound Q Department
Creative Director Drazen Bosnjak
Zack Rice Executive Producer
Molly Young Producer
Erick Magnus QD Location Sound Recordist
Josh Audio Mixer
Graphics Production Company Second Child
Quality Control Manager Lisa Bishai
Graphics Studio Manager Virginia Vargas
Graphics Studio Coordinator Nereida Valles
Production Artist Joseph Barrile
Print Production Company Second Child
Photographer Paul McGeiver
Producer Kim Santella
Digital Tech Meindert Smith
Photography Assistant Huston Ochoa
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