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Минифилмите определено са един от най-сериозните козове в рекламните кампании на BMW. Защото винаги, ама асболютно винаги са на впечатляващо ниво.
Новата продукция, предназначена за пазара в Китай, не е изключение. Ефектите са абсолютна класа, като дори холивудска продукция може да завиди. Сюжетът се върти около баща, който се превръща в супергерой, когато сяда зад волана. И печели възхищението на сина си. Видеото за новия модел X3 изобилства от каскади и екшън, като определено си заслужава всяка секунда. Убедете се сами:
Автори
Executive Creative Directors: Ian Toombs and Vivian Yong
Creative Directors : Minhao Lu and Okan Usta
Art Directors : Justin Phang
Chinese Copywriters : Liu Wei, Lance Lian and Alex Zhang
Head of Production : Sanne Drogtrop
Production Manager : Bernice Wong
Digital Producer :Xiong Xiong
Senior Planner:David Lin
Planner : Elaine Huang and Peter Shao
Account Director : Jason Wang
Account Manager : Mandy Lin
Account Executive : Laura Yu
Head of Project Manager : Nicole Bee
Project Manager : Olivia Yuan
Business Affairs : Jessica Deng
Head of Design : Fish Ho
Production House: The Loft Films
Executive Producer: Lem Geok Choo and Magne Lynger
Producer : Peichuan Tsai and Ye He
Production Manager : Weiche Chang and Yushu Liu
Director : Martin Werner
Assistant Director: Robert Jonathan Diment and Qing Gui
Story Creative: Vivian Yong, Ian Toombs, Minhao Lu and Okan Usta
Script Writer: Minhao Lu, Okan Usta and Yirou He
Director of Photography: Daniel Voldheim
Focus Puller: Gang Yan and Bencong Kang
Editor: Olivier Bugge Coutté, Pang Wei Fong and Lim Fan Fan
Musician and Composer: Karl Håkan and Bertil Eriksson
Art Director: Poliang Wu
Special Wardrobe Stylist: Shouhsiang Liu
Wardrobe Stylist: Hsiuwei Lin
Hair and Make-up Stylist: Mingyu Tsai
Casting Director : Ying Sheng
Casting Assistant : Ling Lin
Gaffer : Guobin Huang
Behind the Scene : Bo Hai
Property Master : Guowu Guan
Sound Recording: Bin Chen
Location Manager: Jijun Feng
Digital Colorist:Nikola Stefanovic (MPC Shanghai)
Visual Effect: Volt Shanghai
Mark Zhao starring Jun Ma
Jia Song starring Jing Wang
Yunhao Kou starring Dong Dong
Yuanbaizihui starring Dong Dong Mom
Special Starring: The All-New BMW X3
Kindergarten Teacher: Wei Liu
Boss: Xiujun Du
Special Forces: Haofei Li, Cheng Cheng, Youbu A Zhi, Leihan Zhang and Junhao Lai
Kidnappers: Weimin Zhang and Yaze Li
Hostage: Ningxue Yin
Other Kids: Yitong Sun, Rubing Qian, Chenzhou Liu, Xihan Chen and Haohan Bai
Kung Fu Masters: Yuechao Sun, Tong Li, Lu Li, Deming Feng, Ronghua Cheng, Cheng Peng, Chaoqun Wang, Wei Wang, Gongke Li, Jiabao Li, Wenshuo Zhou, Qitai Li and Zhanpeng Gong
Clients: Yuezhong Lin, Ninghai Zhao and Haiming Wu
Designer: Fan He
Marketing Director: Jessica Sinn
PR Manager: Rachel Xiao
Visual Support: Fortune Star Studio
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